Executive Summary – OTOMOTO Report “Dealers of Tomorrow” (2025)

Dealerzy-Jutra.-Raport-OTOMOTO_19.09.pdf

The Polish dealership market stands on the verge of significant transformation. The OTOMOTO report, based on a survey of 350 car dealers, analyzes the industry’s perspective on digitalization, electromobility, sales strategies, and the role of new technologies. The “Dealer of Tomorrow” is a seller who combines traditional sales competencies with modern digital tools and can meet the growing demands of customers.

Most frequently cited attributes of a modern dealer:

Least cited: new financing models (30%) and sustainability (22%).

The report shows that the Polish dealership market:

The “Dealer of Tomorrow” is a leader who: